Political pressures from advocates and opponents ultimately affect NASA decisions. NASA is the institutional glue that holds Mars exploration together, sometimes well, sometimes not so well. The advocacy coalition keeps Mars on the NASA and national policy agenda. Opponents within the space sector and outside of it seek displacement of Mars with alternate priorities. Both sides work directly on NASA, and sometimes via end runs to the agency’s political masters or the general public. Leaders in NASA respond to events, results, and scientific, bureaucratic, and political pressures, as well as their own predilections. They choose among conflicting options and then work to build internal and external constituencies to effectuate their choices. The end result of the clash of interests can be decisions to establish a new program, to reorient an existing program, or to end a program. One equilibrium in the balance of interests gives way to another.
NASA decisions have to be sold to OMB, the Office of Science and Technology Policy, the president and his political advisors, and Congress. NASA policy at the space subsystem level has to fuse with national policy, largely through the annual budget and appropriations process. Money fuels big science. The process of official decision usually starts within NASA, as the agency sorts out its needs amidst contesting advocacy groups. Within NASA, the decision process requires the associate administrator for science and the Administrator to decide on priorities, the place of Mars among them, and how to build support for those preferences. They are executives with political roles. It is their task to lead. In the words of James Webb, who guided NASA and Apollo in the 1960s, the role of leadership is to integrate “a large number of forces, some countervailing, into a cohesive but essentially unstable whole and keeping it in motion in a desired direction.”8
A number of individuals in NASA have played these institutional leadership roles with respect to the robotic program over the years, from Mariner to MSL. First were Newell and Glennan. Both downplayed Mars in favor of the Moon, but they empowered Pickering, and the result was Mariner. Newell and Glen – nan’s successor, Webb, maintained Mariner. It was part of the contest between the United States and the Soviet Union. Moreover, Mariner got started at a time when NASA’s budget was soaring. There was plenty of support and money for multiple initiatives on several fronts.
In the late 1960s, Newell and Webb looked ahead to post-Apollo NASA. They both wanted to explore the solar system. Webb in particular hoped to use robotic Mars Voyager as a program precursory to human Mars exploration, but did not want to advertise that motivation. He desperately wanted to maintain the Saturn rocket capability and the von Braun team. Newell went along with Webb and saw uses for the Saturn rocket, but many scientists (including a number at JPL) opposed the huge Saturn-driven Voyager. Congress killed the program before it could get started, because critics also saw it (correctly) as a covert precursor to human spaceflight to Mars, and they did not want to go that direction.
Webb moved Newell to another NASA position and told Naugle, his successor, to reshape the Mars program, or it would die. Naugle worked feverishly. He and the NASA Administrator promoted Viking as a replacement. The Saturn rocket and its human-Mars connotation were removed. NASA sold Viking as post-Mariner, not post-Apollo. The search for life became the prime rationale for the robotic program. Naugle solidified scientific support, while Webb built a White House-congressional political base sufficient to get Viking under way. The Mariner political equilibrium ended with the Voyager debacle, and that of Viking gradually ensued.
Webb left, and Paine came on as Administrator. Naugle, a career official, stayed as associate administrator for science, providing continuity. Paine decided that NASA should pursue the most aggressive (and expensive) Viking option Naugle proposed. He was oriented to a human Mars program and saw the precursory potential of Viking. Unfortunately, with Nixon’s cutbacks, there was no hope for a human Mars program. In fact, he later had to tell Naugle that Viking could be salvaged only by delaying its launch by two years.
Fletcher succeeded Paine as NASA Administrator. Like Webb and Paine, he saw Mars exploration as not only a science but a NASA priority. He fully backed Viking. More than Webb or Paine, he emphasized the rationale of Viking’s quest for exobiological life. He involved himself personally in the Viking project, first with Naugle, then with Naugle’s successor, Hinners. In 1976, however, the time came for decisions about what was called Viking 3. President Ford had become a potential target of those wishing to continue Viking, and he awaited a strong push from NASA for a follow-on in his last budget. That push did not come. The scientific consensus was that Viking did not find life. The result was far more ambiguous than a simple “no,” but that ambiguity was lost to most observers.
NASA’s decision had been to “go for broke,” to take an Apollo-like approach to Mars. Apollo’s goal had been clear—to beat the Soviet Union to the Moon. In an analogous way, the goal of Viking was to best the Soviet Union in finding life on Mars. Clarifying a goal, making it as simple as possible, can be a way of gaining support. But it is a high-risk strategy, if the goal is not achieved.
Viking’s failure to find life after so much concentrated effort, hype, and personal sacrifice on the part of those involved tarnished the allure of Mars. It exhausted and diminished the advocacy coalition. Other non-Mars advocates pressed NASA for “their turn” at priority, specifically for Galileo and Hubble. A follow-on Viking project—seen mainly as a mobile Viking—would be a mission costing $1 billion or more. It would have been so expensive as to preclude other worthy endeavors. NASA could afford only so many big science programs. NASA leaders decided not to press “the Case for Mars,” and almost by default Mars exploration moved to the back burner of NASA’s agenda.
And there it stayed for years. It took a long time for a new political consensus favorable to Mars to be established. Associate administrators for science and NASA Administrators came and went. They kept Mars exploration alive through “extended missions” studying Viking data, and eventually via Mars Observer, sold as a low-cost mission that would look not for life but for more general geophysical understanding. Life, as a goal, was scientifically unfashionable. And without that special aura, Mars became, de facto, just another planet. Meanwhile, two successive associate administrators for science, Edelson and then Fisk, developed a new global environmental mission for NASA whose significance grew as climate change evolved as an issue. Cost-constrained decision makers chose not to push Mars, whose advocacy coalition had shrunk significantly, while they promoted other projects important in their own right.
The locus of strong advocacy for Mars was outside NASA in the 1980s. External Mars proponents, such as members of the Mars Underground and Carl Sagan, were critical of NASA. Seeking an end run around the agency, Sagan and the Planetary Society used macropolitical rationales, particularly Mars Together with the Soviet Union, to make the Red Planet more salient to the public and politicians. They linked space with international cooperation as a strategy to change NASA priorities. NASA leaders resisted generally when outside advocates sought to alter their priorities. This was particularly the case after the Challenger disaster, when Mars advocates tried to change the shuttle launch schedule in favor of Mars Observer.
Everything changed in respect to Mars when Goldin became Administrator in 1992 and he replaced Fisk with Huntress. Although vastly unlike in personality, Goldin, the political executive, and Huntress, the career official, struck an exceptionally creative alliance and made a huge difference for Mars. The Goldin-Huntress axis was not only extremely Mars oriented but also unusually skilled. Goldin stands out for the passion he had for Mars and ability to work with political forces—Vice President Gore in particular—to further Mars interests. Huntress was crafty as an operator in bureaucracy and with his mercurial boss. He was able to deal well with the science community. Together, Goldin and Huntress used the failure of Mars Observer to trigger a renewal of Mars priority and rebuild what was a weak program. They scheduled missions at every 26-month opportunity. Goldin made Mars the flagship of his faster, better, cheaper revolution, thereby enlisting support in the White House and Congress. From the White House perspective, Goldin’s efficiency campaign made him a “good soldier.”9 As he was responsive to the White House, it was responsive to him.
Goldin made deft use of the Mars meteorite to rekindle interest in the media and public for the search for life as a rationale. With Huntress on the inside and Sagan as an outside advisor, Goldin worked to revive exobiology, renamed “astrobiology,” as a scientific discipline. He sought to accelerate MSR. He linked robotic Mars and human spaceflight more firmly in hopes of enhancing the robotic program’s precursory role. When Huntress left and Weiler came on as associate administrator for science, Weiler picked up where Huntress had left off. An experienced and able manager, Weiler also worked in tandem with Goldin.
Mars was emphatically the science and personal priority for Goldin in the 1990s. When the twin Mars failures took place in 1999, Goldin and Weiler retained Mars as a flagship but ended the Mars Surveyor Program. Aided by Hubbard and his team, they made decisions that were more realistic technically and financially. With political support in the White House, OMB played a constructive role in the program redesign, an ally rather than adversary. The “follow-the-water” MEP started a new era for NASA and the Red Planet. When Goldin left NASA, his legacy reflected the flaws of overreach, but it also boasted a Mars program that had been transformed profoundly for the better. Goldin led the advocacy coalition from NASA’s summit.
O’Keefe as NASA Administrator maintained the Mars program he inherited, and Spirit and Opportunity helped the agency (and nation) at a time of great psychic need in the post-Columbia period. When the second Bush made his Vision for Space Exploration decision, O’Keefe sought to augment robotic Mars spending and even more strongly link the robotic program with its precursory role for human spaceflight. The dual purpose—life on, life to—was never more explicit, and significantly more funds for Mars were projected. A “Safe on Mars” funding line was planned. “Priority” for Mars as a budgetary strategy was in, “balance” out for O’Keefe. A backlash from advocates of other space science programs came quickly and intensely against what they saw as too extreme a Mars emphasis.
Griffin came on as Administrator, listened to non-Mars advocates, and “rebalanced” the science program away from Mars. He was most determined to launch NASA’s human return to the Moon—as prelude to Mars—but he lacked a presidential funding commitment required for Moon-Mars. With far too much on NASA’s plate, and the shuttle costing more than projected, he decided to cut science to help fund human spaceflight, and Mars was not excluded from the pain. The “Safe on Mars” funding element went away, along with much else that was not near-term.10 Griffin hoped his 2007 choice as associate administrator for science, Stern, would help him design a Mars exploration program that was scientifically sound, politically acceptable, and affordable. He agreed when Stern wished to again accelerate MSR. But the way Stern attempted to get to MSR proved extremely controversial. Whatever might have been said for the scientific MSR goal, the Mars program strategy proposed by Stern did not get the support of the scientific community it had to have to be viable. Then, Stern and Griffin clashed over MSL. When Stern directed a cut to the iconic Spirit and Opportunity rovers, without consulting Griffin, the NASA Administrator overruled him publicly, and Stern was forced to resign.
It was up to Weiler to repair the damage, as he returned to rechart the Mars program. He sought to restore the political equilibrium undergirding Mars exploration which he found had been disrupted. He started by adroitly getting the NASA Administrator on his side. The first big decision he and Griffin made regarding the Red Planet was to delay MSL by two years. Behind the decision was Weiler’s understanding and finesse in working the NASA setting. In achieving the same decision Stern had sought—delay—Weiler carefully gathered support within NASA and JPL. This decision added to already substantial MSL costs, but made eventual success more likely. Griffin made it abundantly clear he regarded Mars exploration as a top priority for the Science Mission Directorate—and NASA. He decided that MSL would get the money it needed to succeed, even if there had to be cuts to other worthy programs as a consequence. But Spirit and Opportunity were not to be touched!
Leaders matter. They make difficult decisions that have large consequences. They engineer choices within the space policy sector and relate those choices to the broader national and international policy world. Many others can advocate, advise, lobby, and complain. But officials in the key positions of associate administrator for science and NASA Administrator have formal authority to decide, and making choices is never easy when there is not enough money for all that needs to be done. The essence of science policy lies with decisions about priority. Spirit and Opportunity would never have succeeded had not Goldin and Weiler found the money to make them happen. And Weiler had to do that more than once during the rovers’ development. Also, in government, how decisions are made or sold can be as important as the decisions themselves.
The Bush administration gave way to that of Obama, and Bolden became NASA leader. Weiler, who remained as associate administrator for science until 2011, planned for the next era of Mars exploration—a Mars Together program with Europe and possibly other nations. As before, the robotic program had a prime science goal—to find evidence of present or past life. The means for achieving this purpose remained MSR. This means is also itself an interim goal, a vital enabling one. There was virtual unanimity among JPL, the Mars science community, NASA decision makers, and Mars enthusiasts generally about MSR. The challenge, as always, was to find the money to realize this objective.
Weiler, the NASA decision maker, became an advocate to OMB and White House staff. He hoped that international cooperation would provide a helpful political rationale for its achievement, symbolizing that in austere times nations could collaborate on grand and worthwhile challenges, while sharing the risks and costs. He aimed at a new political equilibrium or consensus, based on a “Mars Together” rationale. He could not persuade NASA’s budgetary overseers, and he resigned at least in part as an act of protest.
Notwithstanding NASA’s withdrawal from the planned European partnership, the desire for joint missions remained. NASA Administrator Bolden and his new associate administrator for science, Grunsfeld, did not give up on collaboration. Nor would their successors likely do so. There are realities about bold ambitions and an austere funding environment which shape what leaders do. What NASA needs is help in getting resources to match scientific vision. That can come through alliance with domestic groups as well as international partners. It can also come through exciting discovery. Long-term programs need periodic catalysts. Mars had one with the Mars meteorite in the mid-1990s. MSL’s Curiosity could produce a stimulus through exciting findings. Successes reinvigorate a lengthy program; failures bog it down. Discoveries or dramatic events can elevate Mars from sectoral policy to national policy. They can help attract political leaders, as the meteorite did Clinton and Gore. But discoveries or events become catalysts for funding only when astute Mars advocates and their allies make good use of them, engage the media, win the public, and maneuver skillfully in the political/policy process. The larger the advocacy coalition, and the better it is led, the more powerful the push for Mars.